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Welcome to the Picasso Gold & Diamond Jewelry Library - your trusted guide to everything fine jewelry. Explore expert-curated educational content on diamond and gold shopping, jewelry care, cleaning tips, customization insights, and more. We’re continuously updating our guides to help you make confident and informed decisions. Sharing knowledge most traditional jewelers never mention. Some of our top articles are currently being updated and will be available soon for your benefit.
Educational Guide for your easy shopping experience
Guide to buy exceptional pieces for yourself and your loved ones.
Frequently Asked Questions
With over two decades of expertise in the jewelry industry, Picasso Gold & Diamond Jewelry is built on a legacy of trust, craftsmanship, and personalized service. For the past four years, our location at Water Tower Place in downtown Chicago has earned the confidence of our customers by offering high-quality, affordable jewelry with honesty and integrity. We carry both certified and uncertified options in natural and lab-grown diamonds, as well as genuine gold, ethically sourced and carefully selected to suit a range of preferences and budgets. Whether you’re shopping for an engagement ring, a gift, or a custom piece, our experienced team is here to guide you every step of the way. We also provide a lifetime warranty on manufacturing defects, one-time free resizing, and polishing or rhodium plating for up to two years. You can reach out to us 7 days a week during our business hours. We’re always here to make your jewelry experience meaningful and memorable.
Picasso Gold & Diamond Jewelry is a name built on trust, experience, and integrity. With over 20 years in the jewelry industry and a well established showroom at Water Tower Place in downtown Chicago for the past four years, we’ve earned the confidence of thousands of customers locally and across the U.S.
Our online store is a secure, user-friendly extension of our in-store experience. We offer both certified and uncertified natural and lab-grown diamonds, all ethically sourced and quality checked. Each purchase is backed by clear return and exchange policies, responsive customer support, and expert guidance available 7 days a week. Whether you’re shopping online for the first time or looking for a trusted jeweler, we’re here to ensure your experience is smooth, transparent, and memorable.
Absolutely – all our jewelry is crafted from genuine precious metals (such as solid 10K or 14K gold and sterling silver) and features real, quality diamonds and gemstones. We offer both natural and lab-grown diamonds, and every diamond we use is 100% ethically sourced. You can trust that each piece of diamond jewelry from Picasso Gold & Diamond is authentic, as we stand behind our quality with lifetime free cleaning and care for your jewelry.
Lab-grown diamonds are real diamonds that are created by scientists in a laboratory rather than mined from the earth. They have the same physical, chemical, and optical properties as natural diamonds– meaning they look just as brilliant and are just as durable. The main differences are their origin and price: lab-grown diamonds are more affordable because they aren’t limited by nature’s rarity. Many people choose lab-created diamonds for their excellent value and eco-friendly, conflict-free origins. In our collection, we offer both lab-grown and natural diamonds, so you can choose the option that fits your preferences and budget.
Gold used in fine jewelry is alloyed with other metals to enhance its strength, color, and durability. Here's a quick comparison:
How are they made?
Each gold karat is created by melting pure 24K gold and mixing it with specific amounts of alloy metals like copper, silver, or zinc. This enhances durability and modifies the gold's hue, making it suitable for different types of jewelry.